Corporate Video

You already know that video gets people’s attention. The average consumer is much more likely to watch a video rather than read through brochures or webpage text. However, the video has to be well produced in order to keep their attention and make an impact. At Peak Impact Productions, LLC, let us show you how effective, enjoyable, and affordable your video can be. Contact us for more information. Sample video coming soon to this web page.

The Peak Impact of Your Video

An independent research study released in October, 2003 by Cambridge Associates of Stamford, CT confirmed that the inclusion of a CD or DVD in a direct mail package or as part of a direct response ad produces a number of benefits including:

• Response rates average three times that of traditional direct response with some respondents reporting a 600% improvement.
• 50-60% greater recall of material on the disc versus content delivered by print alone.
• A more compelling presentation of the product or service incorporating sound and motion.
• Perception among recipients of having received something “valuable.” Recipients considered the disc worth as much as $15 and were more likely to play it.
• Greater likelihood than standard promotional materials to be saved and/or passed along.
• Filmmaking and its offspring, video, have become the most powerful communications tool.

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